APPLICATION
COMPANY
SR Team
DATE
September 2024
SKILLS
Research, UX/UI, WordPress integration, Conversion strategy, SEO, Copywriting
THE TOOLS
THE PROJECT
CREATION OF THE KRAV MAGA CLUB'S SHOWCASE WEBSITE
SKILLS
Research, UX/UI, WordPress integration, Conversion strategy, SEO, Copywriting
THE TOOLS
Creation of a dynamic showcase website for a martial arts center, combining visual energy and intuitive navigation to capture the essence of the discipline.
The goal was to structure the club's offerings while establishing a strong, professional brand image.
The main challenge was to translate the intensity of Krav Maga into a fluid and welcoming platform. The site had to simplify access to practical information (schedules, prices) while functioning as a real conversion funnel. The challenge was to balance aesthetics and technical efficiency to ensure intuitive navigation and constant lead generation.