Julia Fourquet

COMPANY

SR Team

DATE

September 2024

SKILLS

Research, UX/UI, WordPress integration, Conversion strategy, SEO, Copywriting

THE TOOLS

THE PROJECT

CREATION OF THE KRAV MAGA CLUB'S SHOWCASE WEBSITE

SR Team

SKILLS

Research, UX/UI, WordPress integration, Conversion strategy, SEO, Copywriting

THE TOOLS

Creation of a dynamic showcase website for a martial arts center, combining visual energy and intuitive navigation to capture the essence of the discipline. The goal was to structure the club's offerings while establishing a strong, professional brand image.

The main challenge was to translate the intensity of Krav Maga into a fluid and welcoming platform. The site had to simplify access to practical information (schedules, prices) while functioning as a real conversion funnel. The challenge was to balance aesthetics and technical efficiency to ensure intuitive navigation and constant lead generation.